A global platform across 130+ markets Worldwide
showcasing all the models, accessories, services and configurator.
showcasing all the models, accessories, services and configurator.
My role
Senior UI designer working closely with Lead UX, copywriters and developers. A huge team working collaboratively in Agile, on a three-week Sprint delivery basis. I was involved in concepts, interface designs and documentations for specific car range detail pages and a brochure for Tablet app device.
Senior UI designer working closely with Lead UX, copywriters and developers. A huge team working collaboratively in Agile, on a three-week Sprint delivery basis. I was involved in concepts, interface designs and documentations for specific car range detail pages and a brochure for Tablet app device.
Design opportunity
The challenge was to work on a large scale responsive website with the implementation of interactive tools that the users could engage with. We needed to ensure it was fast loading, easy to use and a delight for the user to interact with. The communication was made consistently through strong visuals and bold messages with a hint of playfulness. Quirky, bold and wide!
The challenge was to work on a large scale responsive website with the implementation of interactive tools that the users could engage with. We needed to ensure it was fast loading, easy to use and a delight for the user to interact with. The communication was made consistently through strong visuals and bold messages with a hint of playfulness. Quirky, bold and wide!
Mini tablet Brochure app
As part of MINI digital products, we were a small team working on a Brochure app displaying interactive information about each car model. Working closely with a UX lead, copywriter and another Senior designer, we were ensuring the user could have a delightful interactive experience when browsing the app finding relevant car information alongside attractive and bold visuals.
